ABOUT
VLB STUDIO
VLB Studio is an independent creative studio based in Barcelona, founded by Pablo Viaplana.
Our work sits at the intersection of music, hospitality and spatial culture, developing projects for hotels, restaurants, cultural institutions and brands.
With a background spanning music direction, spatial design and production, we approach each project from both a creative and operational perspective.
PABLO VIAPLANA LÓPEZ-BACHILLER
Pablo is a Barcelona-based creative director and music curator with a background in spatial design, cultural production and hospitality.
Trained in Advertising and Public Relations and later in Ephemeral Architecture and Temporary Spaces at ELISAVA, his work has evolved across music festivals, hospitality concepts, cultural institutions and music direction.
He founded VLB Studio as a platform to bring these disciplines together.
MUSIC · SPATIAL DESIGN · HOSPITALITY · PRODUCTION
BUILT FROM MUSIC,
SPACES & PEOPLE.
We believe the strongest spaces are not defined by design alone, but by what happens inside them — the music, the atmosphere and the people who bring them to life.